Our Product Is Our Technology

We are often asked — “What are you selling?” This is a reasonable question for companies looking for commodity products.

There are no “Micrex wipes” or “Micrex bandages” – At Micrex, our product is our technology.

IDEA 2016

We collaborate with some of the most creative Research & Development organizations in the world. Micrex may be viewed externally as a contract converter or equipment manufacturer by some, but at our core, we are focused on new products.

To see what we can do now and in the future, we suggest that you focus on how The Micrex Process alters product properties, such as bulk, stretch and extensibility, pre-shrinking, absorbency, decorative effects and softness on a wide range of substrates.

The real question is: how can these attributes be used to enhance your existing products or enable a whole new product category. Every product developed with Micrex technology was once a new product.

Microcreping and Composites

What does a ham and cheese sandwich have to do with Microcreping?

We like to use it as an example of what you can do to transform your materials. Many materials that would benefit from Microcreping will not process due to complications with temperature, fiber length, or a variety of other factors.

At Micrex, we can successfully Microcrepe these materials by building a composite “sandwich”: your material (the “ham and cheese” in our diagram) is placed between layers of a material that can be Microcreped. The Micrex®/Microcreper™ processes the whole “sandwich” to create a new product.

Methods of Material Selection and Optimization

Microcreping delivers a new method of material optimization: many successful commercial Microcreped products have resulted when characteristics of the incoming substrate were also optimized for Microcreping.

Learn how material optimization can reduce costs and improve performance.

Turn 2D into 3D

Most sheet materials (nonwovens, film, paper, textiles, composites) are two dimensional. Micrex compressive treatment technology allows you to alter an existing material to make it three dimensional. This transformation also changes other physical properties such as softnessbulkextensibility, and more.

These enhanced properties give designers new options that would be impossible with existing 2D materials.

At Micrex, we are in the business of helping customers explore this technology to commercialize new products:

The Portfolio Effect – Odds of Success (Part 3)

Here are a few more thoughts to add to our discussion of the portfolio effect and risk.

I grew up admiring the concept of the “Lone Wolf” inventor. The Wright Brothers, Edison, Tesla, Bell. Parts of what we all have heard are myth, and some is reality. Several of these “individual inventors” created what looked a lot like a corporate entity at their time. However, the myth of the Lone Wolf lives on – e.g. consider Steve Jobs and the iPhone, or Mark Zuckerberg and Facebook.

It is dangerous to subscribe to this myth. At Micrex, 98% of our customers are large corporations. Only they have the ability and resources to launch a new product into a competitive global marketplace. They understand that the best way to develop new products is by having a broad portfolio of initiatives at various stages of maturity. This approach takes most of the luck and some of the risk out of product development.

The portfolio approach for product development shares the theoretical underpinnings with the same concept in finance. In the 1970’s, “Modern Portfolio Theory” conclusively demonstrated that maximizing return while systematically controlling risk required that one work with a diversified portfolio of investments.

At Micrex we have a soft spot for drunks, sailors and entrepreneurs. Despite our better senses — we occasionally get to work with an entrepreneur in a startup. In almost all cases, they run out of time or money (which in many ways is the same thing) before their product is ready for market.

How do we handle this same risk at Micrex? Through our customers. At any one time, Micrex is working on 300 – 400 projects. Many will not succeed, but some will. It is a matter of averages.