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Methodology Gives Those With No Ideas Something to Do/in CEO-Blog/by Richard Walton
The title above was taken from Mason Cooley’s “City Aphorisms”. You have got to love it.
In brief – here is how large corporations approach product development. It begins with idea generation. This is the brain storming – the hard-to-define process aptly called “The Fuzzy Front End”. While there are scholarly works dedicated to just this portion of new product development, this is probably the least well-understood part of the process.
Ideas that successfully exit the “front end” will then go through a series of stage/gates before finally being commercialized as a new product. These stages are relatively easy to define and are usually well-understood by the host company.
As much has been written about The Fuzzy Front End as well as Stage/Gate, I recommend other sources for a more detailed explanation.
Despite the existence of this conceptual framework, companies have a very difficult time innovating successfully.
This blog will explore why this is and what can be done about it.
Micrex has Gone Green/in old news/by News Letter
Micrex has now been “landfill-free” for over two years. As the Micrex Process is inherently clean, thinking creatively about waste streams was something new for our team. Ultimately, we ended up with a better understanding of what is truly “green”, and what is more likely “greenmail”.