The Cost of a Free Screening Trial

We understand that at large companies, trying out new products can be complicated. The development process is full of trial and error – but if you add to that the administrative red tape, interfacing with SAP, etc., it can be almost impossible. That’s why at Micrex, we help you shed the red tape and focus on the trial itself.

We’ve said it many times: we believe in quick turnaround and fail-fast. The more ideas you try out, the greater chances you have of succeeding. That is why we offer free screening trials.

But make no mistake: screening trials are not “free” for us, and we take them very seriously. I believe they are the single most important thing we do at Micrex.

This is what you get with a free screening trial at Micrex:

  • I (president of Micrex) evaluate and supervise your trial plan
  • A senior Micrex operator runs your trial
  • Your material is tested on multiple configurations of our equipment with various settings and temperatures. With our expertise, we can complete these trial runs rapidly
  • You receive your sample back quickly and with a write-up of results
  • We figure the average screening trial costs Micrex in excess of $2,000

    The bottom line: screening trials are serious business for us at Micrex.

    Get the details and find out how to get started here.

     

New Ways to Think About Absorbency

Customize the absorbent properties of your sheet materials using Micrex technology.

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Learn about the traditional measures of absorbency, as well as how The Micrex Process can enhance the absorbency of your sheet materials. Read more

Best Practices for Roll Goods Trials

trials

The product development process starts with a trial, and at Micrex, every new product we develop also started this way. We’d like to share what we’ve learned about the trial process to help ensure that your next trial a success.

Roll Goods Trials – Best Practices

4 Tips to Scale Up – Going Beyond Lab Trials

Producing a new product using a sheet material (paper, textile, film, nonwoven or composite) involves overcoming a lot of obstacles and rocky patches, especially when moving from a small concept sample to a commercial product. How to scale up and achieve success despite the roadblocks? Realize that changes will likely be needed in the product and process – and the sooner these are found, the better.

1. Be Sure You Have a Sense of Urgency

Time is of the essence: you and those around you must be filled with a sense of excitement, timeliness and the importance of your challenge. If you fail, you just might run out of time. Move quickly.

2. Have a Clear Plan to Scale Up  

In the quest to make a good lab scale sample – do not cheat! Producing a beautiful, small sample at slow speed is not the goal. It only gets harder as you scale up. At Micrex, we have seen too many customers take a short cut and get excited about a small sample, assuming it will successfully scale up.

Lab scale is where you look for truths:

  • It is more difficult to run wide than narrow. As an analogy — a long bridge is harder to build than a short one.
  • Run speed – slow is easy, fast is hard.
  • Many processes fail over time, as dust or other contaminates build up, or process components wear.

At lab scale, the severity of these issues become apparent. How do the results change if you double the width, length or speed? This might indicate a limitation or provide an opportunity to prevent a problem.

3. Don’t Assume the Raw Material Will Be Consistent

As in cooking and wine making – the ingredients are important! We often have customers who claim that one batch of roll goods is “exactly the same” as another. This will be documented with a data sheet or C of A. The reality is that no two rolls of material are the same.

The real question is: “How does the process handle normal variation of the raw material?”

4. Keep in Touch with Marketing and the Customer

Most of roll goods product development is tied to specifications. In the broader world of product design, there is often no specification. As a result, the entity running a trial may make assumptions that will not align with the end customer. Be sure to ask yourself: are you using the right specification?

Our Product Is Our Technology

We are often asked — “What are you selling?” This is a reasonable question for companies looking for commodity products.

There are no “Micrex wipes” or “Micrex bandages” – At Micrex, our product is our technology.

IDEA 2016

We collaborate with some of the most creative Research & Development organizations in the world. Micrex may be viewed externally as a contract converter or equipment manufacturer by some, but at our core, we are focused on new products.

To see what we can do now and in the future, we suggest that you focus on how The Micrex Process alters product properties, such as bulk, stretch and extensibility, pre-shrinking, absorbency, decorative effects and softness on a wide range of substrates.

The real question is: how can these attributes be used to enhance your existing products or enable a whole new product category. Every product developed with Micrex technology was once a new product.