Entries by Richard Walton

Odds Of Success (Part 1)

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We were taught in business school that only 1 in 20 new products succeeded. There was not a lot of definition around “new” or “success”, but it was a daunting enough metric by itself. As an adult it seems more like 1 in 50. Of course, it depends on what is meant by success and failure […]

Methodology Gives Those With No Ideas Something to Do

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The title above was taken from Mason Cooley’s “City Aphorisms”. You have got to love it. In brief – here is how large corporations approach product development. It begins with idea generation. This is the brain storming – the hard-to-define process aptly called “The Fuzzy Front End”. While there are scholarly works dedicated to just […]