There are very few decent business books in general, and a rare one indeed relevant to product development. If I read one business-related book every few years it is remarkable. Time would be better spent re-reading Shakespeare, history or the Bible. Think about it: If Don Quixote is still in print after hundreds of years, might this […]
About Richard Walton
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Entries by Richard Walton
While the odds of any particular product being a commercial success are low, commercial success may not be the only measure of accomplishment. Next year will consumers want little cars or big cars? Are heating costs going up or down? A good product development manager provides a portfolio of options to management. By definition, if […]
We were taught in business school that only 1 in 20 new products succeeded. There was not a lot of definition around “new” or “success”, but it was a daunting enough metric by itself. As an adult it seems more like 1 in 50. Of course, it depends on what is meant by success and failure […]
The title above was taken from Mason Cooley’s “City Aphorisms”. You have got to love it. In brief – here is how large corporations approach product development. It begins with idea generation. This is the brain storming – the hard-to-define process aptly called “The Fuzzy Front End”. While there are scholarly works dedicated to just […]