The Chairman Wants Options
While the odds of any particular product being a commercial success are low, commercial success may not be the only measure of accomplishment.
Next year will consumers want little cars or big cars? Are heating costs going up or down? A good product development manager provides a portfolio of options to management. By definition, if there are a wide range of options, only a limited number will be exercised.
If you have product development responsibilities, are your expectations of success aligned with your senior management?